Develop and execute advertising and marketing plans that target patients and healthcare professionals and help grow the Stryker brand. Provide lab support and coordination where needed.
- Partner with management to develop, support, coordinate and execute marketing initiatives and communication activities.
- Identify, build and maintain strong working relationships with key individuals in customer/ industry organizations (e.g., doctors, nurses, etc.).
- Work with management to understand and employ established processes and tools; serve as advocate for key processes and programs.
- Establish realistic production timelines and budgets.
- Monitor projects to ensure that they are delivered on time, on target, within budget and in compliance with legal and regulatory requirements.
- Provide strategic communications support to project initiators.
- Prepare program materials, present and communicate with participants at events and group meetings.
- Research and analyze market data and customer feedback to obtain competitive intelligence.
- Collaborate with field sales management and consulting surgeons to validate, deliver and evaluate marketing strategies and programs.
- Represent Marketing, Sales or HCI team at all regional sales/marketing activities, including Company-sponsored events and association meetings.
- Train sales organization on all corporate and regional marketing initiatives and tools that will enhance their ability to achieve annual sales objectives.
- Partner with other divisional departments to support high impact launches on new products.
- Execute marketing plans that help grow the Stryker brand in close cooperation with Product Managers (U.S and OUS), sales force and HCI.
- Collaborate with product marketing, field marketing, marketing communications and sales teams to ensure flawless execution of programs.
- Develop metrics to demonstrate ROI.
- Communicate program results to the senior leadership and the organization.
- Develop, test and implement consumer campaigns and marketing materials.
- Manage internal and external creative, activation, fulfillment and call center resources.Insert detailed job description here.
- Other office and administrative tasks as needed.
- USN: $83,300 - $138,800 USD Annual
